While travel behaviour has been heavily impacted by the pandemic, the future of travel is looking bright. We’re changing the way we look at the world and how we explore it, choosing memories over miles and seeking happiness in meaningful connections.
We’re evolving into a new type of traveller, using technology to help us regain spontaneity, confidence and to help us travel safely and responsibly.
More than half (64%) of travellers already agree that technology will play a key role in controlling health risks while travelling. When it comes to accommodation, 63% of global travellers believe that properties will need to use the latest technologies to make them feel safe.
Flexibility is becoming increasingly important, with more than half (53%) of global wanderlusters craving convenient tech options to make last-minute restaurant reservations. Almost a quarter (21%) of travellers are also wanting more self-service machines instead of ticket desks to move more swiftly through stations and airports and minimise human touch points.
1.Technology will be important in minimising human interaction when travelling.
2.Accommodations will need to use the latest technologies to make travellers feel safe.
3.I’m excited about technology’s potential to further personalise my travel experiences in the future.
4.I’d feel more comfortable about going to an unknown destination if I could scout it virtually (e.g. using virtual reality (VR)).
5.I’ll expect to participate in more virtual/online experiences during my trips (e.g. run by tourist attractions, local tours, workshops, etc.)
Click on the drop down to view the responses to the various questions. Global shaded in red.
This time, it’s personal
Technology offers endless opportunities to help us find what we’re looking for more efficiently. That’s why more than half (55%) of travellers are excited about tech’s potential to further personalise their travel experiences in the near future. Its importance will only continue to grow as tech continues to prove its worth, becoming more and more integrated into our personal travel experiences.
Tech travels fast
Technology innovations, including enhanced online experiences, look set to further influence our future travel behaviour. Over a third (36%) of our travel community say they would feel more comfortable visiting a destination they’ve never been to before if they could get a sneak peek beforehand using virtual reality.
The real reigns supreme
While new media types and online experiences help travellers get a glimpse of what new destinations have to offer, virtual experiences will not be replacing the real deal. Only 30% of travellers expect to participate in more virtual or online experiences run by tourist attractions, local tours and workshops, proving that while technology brings us more convenience, personalisation and peace of mind, it will not replace the reality of exploring the world for ourselves.