Spontechnaity: how tech will drive travel

Future of travel

While travel behaviour has been heavily impacted by the pandemic, the future of travel is looking bright. We’re changing the way we look at the world and how we explore it, choosing memories over miles and seeking happiness in meaningful connections.

We’re evolving into a new type of traveller, using technology to help us regain spontaneity, confidence and to help us travel safely and responsibly.

Safety first

More than half (64%) of travellers already agree that technology will play a key role in controlling health risks while travelling. When it comes to accommodation, 63% of global travellers believe that properties will need to use the latest technologies to make them feel safe.

Stay flexible

Flexibility is becoming increasingly important, with more than half (53%) of global wanderlusters craving convenient tech options to make last-minute restaurant reservations. Almost a quarter (21%) of travellers are also wanting more self-service machines instead of ticket desks to move more swiftly through stations and airports and minimise human touch points.

1.Technology will be important in minimising human interaction when travelling.
2.Accommodations will need to use the latest technologies to make travellers feel safe.
3.I’m excited about technology’s potential to further personalise my travel experiences in the future.
4.I’d feel more comfortable about going to an unknown destination if I could scout it virtually (e.g. using virtual reality (VR)).
5.I’ll expect to participate in more virtual/online experiences during my trips (e.g. run by tourist attractions, local tours, workshops, etc.)
Click on the drop down to view the responses to the various questions. Global shaded in red.

This time, it’s personal

Technology offers endless opportunities to help us find what we’re looking for more efficiently. That’s why more than half (55%) of travellers are excited about tech’s potential to further personalise their travel experiences in the near future. Its importance will only continue to grow as tech continues to prove its worth, becoming more and more integrated into our personal travel experiences.

Tech travels fast

Technology innovations, including enhanced online experiences, look set to further influence our future travel behaviour. Over a third (36%) of our travel community say they would feel more comfortable visiting a destination they’ve never been to before if they could get a sneak peek beforehand using virtual reality.

The real reigns supreme

While new media types and online experiences help travellers get a glimpse of what new destinations have to offer, virtual experiences will not be replacing the real deal. Only 30% of travellers expect to participate in more virtual or online experiences run by tourist attractions, local tours and workshops, proving that while technology brings us more convenience, personalisation and peace of mind, it will not replace the reality of exploring the world for ourselves.

*Research commissioned by Booking.com and conducted among a sample of adults who have traveled for business or leisure in the past 12 months, and must be planning to travel in the next 12 months (if/once travel restrictions are lifted). In total 20,934 respondents across 28 countries were polled (including from 999 USA, 496 from Canada, 497 from Mexico, 997 from Colombia, 999 from Brazil, 499 from Argentina, 995 from Australia, 499 from New Zealand, 999 from Spain, 996 from Italy, 996 from France, 999 from UK, 996 from Germany, 498 from Netherlands, 499 from Denmark, 499 from Sweden, 498 from Croatia, 1001 from Russia, 498 from Israel, 997 from India, 994 from China, 499 from Hong Kong, 497 from Thailand, 496 from Singapore, 499 from Taiwan, 997 from South Korea, 500 from Vietnam and 995 from Japan). Respondents completed an online survey in July 2020.
†Based on the share of filter users who used the “pet friendly” filter, comparing the average use of the filter across 2019.
‡Based on endorsements left on Booking.com as part of post-stay reviews. Insight based on endorsements that saw the biggest increase in monthly usage between 1st April 2020 and 11th September 2020, compared to the average monthly endorsements between January 2019 and February 2020.
§Research commissioned by Booking.com and independently conducted among a sample of 50,688 respondents across 29 markets. In order to participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in the past 12 months and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place in November 2019.

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